September 2, 2015
Brands and marketers continue to see increased value in mobile advertising to reach consumers...
- Media Ad Spend: Mobile takes over print. 16.6% vs. 15.8%
- Digital Ad Spend: Mobile takes over desktop for the first time! 51.9% vs 48.1%
- Mobile Ad Spend: Display and Search Dominate
- US Adults spend 2.5 hours a day on their device on non-voice activities