Clicky

  • Don't be annoying. Don't inundate the user with too many notifications in one place.
  • Used to boost awareness and generate purchase intent
  • Beacon notification will prompt user to open an already installed app.
  • Apple forbids serving third-party marketing messages within push notifications
  • Apple's Wallet app lets an advertiser push dynamic, geo targeted offers directly to users who have added that brand to their Passbook
  • One push per person per store per trip. Any more turn the experience from value add to bad.
  • Single beacon-related push notification in-store can increase engagement by around 45%. More than one leads to 300% drop in app usage.
  • 84% of millennials act on push notifications that come via location-based apps. 61% prefer info related to coupons, discounts and deals they can use immediately. 

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