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Late last year Google released it's Material Design Language.  Why is this important?  It is important because it works on not only how a brand can create a nice design, but more importantly, how a brand can create a consistent and pleasing brand experience.  This experience is what creates the perception of the brands behind them.  That design becomes the brand.

Take a look and see how this may help you in your next design process...

http://www.google.com/design/spec/material-design/introduction.html

 

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